Invest in Social Media or your Website?

In an online world that’s constantly refreshing, reshuffling, and resharing, it’s easy to feel like you’re stuck dancing to someone else’s algorithm. Social media can be a powerful amplifier, sure, but relying on it as your creative HQ is like building your dream house on rented land. One policy change, a shadow ban, or a random outage, and poof, your connection to your audience can vanish like disco smoke in a wind tunnel.

Your website, on the other hand? That’s your digital home. Your domain. Your rhythm. You own it, you control it, and every pixel of it works for you. The time and love you invest into crafting your site, whether it’s writing thoughtful blog posts, updating your services, or fine-tuning your SEO is cumulative. It builds authority. It creates searchable, lasting value. Unlike a reel that disappears into the abyss after 48 hours, a great blog post or resources page can keep welcoming new visitors years down the line.

And let’s talk networking, real, human, “hey, let’s actually connect” networking. Personal relationships, email newsletters, podcast shoutouts, and being featured on other people’s platforms? These build trust and loyalty far beyond the surface-level scroll. A kind conversation or a helpful recommendation goes deeper than likes ever will. Pair that with an inviting, well organised website, and suddenly you’ve got a cozy creative space where people don’t just visit, they stay, explore, and come back for more.

Social media still has a place, it’s a great dance floor for visibility, but don’t let it be the only stage you perform on. Your website and your relationships are where the real grooves get built.

I personally recommend and use Format! Designed to be used by creatives, their system is great, their customer support team are amazing, and they have some great pricing too! You can check them out at their website www.format.com

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